Cyclistic Bike-Share

March 19, 2021

In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geo-tracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime.
Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.

 

I will use Cyclistic’s historical trip data to analyze and identify trends. It has the previous 12 months of Cyclistic trip data. (Note: The datasets have a different name because Cyclistic is a fictional company. For the purposes of this case study, the datasets are appropriate and will enable you to answer the business questions. The data has been made available by Motivate International Inc. under this license.) This is public data that you can use to explore how different customer types are using Cyclistic bikes. But note that data privacy issues prohibit you from using riders’ personally identifiable information. This means that you won’t be able to connect past purchases to credit card numbers to determine if casual riders live in the Cyclistic service area or if they have purchased multiple single passes.

 

Thanks to Google, Coursera, and Divvy Bikes for making this case study available and possible to work on publicly