From Frontend Website Dev to Strategy
Apr, 11, 2022

Have you been working in frontend website development but are now looking to transition to a career in marketing strategy? If so, you’re not alone. Many professionals in the tech industry are exploring new career paths and discovering the world of marketing can be an exciting and rewarding choice.

But where do you start? How do you make the transition from one career to another, especially in a field as dynamic and ever-evolving as marketing?

First things first – it’s important to understand the skills required for marketing strategy. While frontend development requires technical skills like HTML, CSS, and JavaScript, marketing strategy requires a different set of skills. These include the ability to analyze data, interpret consumer behavior, develop creative solutions, and communicate effectively with clients and colleagues.

So, how can you start developing these skills? Here are some tips to help you get started on your career transition:

  1. Learn the basics of marketing strategy: Start by researching the different aspects of marketing strategy, such as branding, social media, email marketing, and SEO. There are plenty of free online resources and courses available to help you get started.
  2. Shadow a marketing team: If you work in a company with a marketing team, ask if you can shadow them for a day or two to get a sense of the different roles and responsibilities involved.
  3. Volunteer for marketing projects: If you work in a company that has marketing projects, offer to lend a hand. This will give you hands-on experience in the field and show your employer your interest in transitioning to marketing.
  4. Network with marketing professionals: Attend industry events, conferences, and webinars, and connect with marketing professionals on LinkedIn. Building a strong network can help you learn more about the field and open up new opportunities.
  5. Take marketing courses: Enroll in marketing courses to build your knowledge and skills in specific areas of marketing. This will also help you build your resume and show potential employers your commitment to learning and developing your skills.
  6. Look for job openings: Finally, start looking for job openings in marketing, even if they are entry-level positions. This will give you the chance to start building your experience and get your foot in the door.

Transitioning from frontend website development to marketing strategy can be a challenging but rewarding career move. With the right mindset, dedication, and willingness to learn, you can make the switch and take your career in a new direction. So go ahead and explore the exciting world of marketing – you never know where it might take you!